Facebook’s free online game Farmville, which allows users to run their own virtual farm, is set to become the most popular application on the social networking site.
Farmville, which allows Facebook members to plant, grow, and harvest virtual crops, trees, raise livestock, invest in farm equipment and sell their produce for profit, has become very popular ever since it was launched on June 19.
The game has nearly 35 million monthly users, and it soon surpass the 35,554,755 record achieved by the ‘How Well Do You Know Me?’ application on the site. The game’s popularity has been boosted by a growing trend among urbanites to try to their hand to the rural life by harvesting vegetables, milking cows, and shearing sheep.
AllFacebook, a website which tracks the popularity of applications, has estimated that there are over 72 million farmers on Facebook across a number of farming games.
Farmville’s San Francisco-based developer, Zynga, says that the game provided a simple, fun way for people to unwind at the end of the day, with players spending an average of 20 minutes a day tending to their farms, with much of that time taken up with planting their fields. Although Farmville is free to play, Zynga draws revenue from online advertising and from some users who are prepared to pay for virtual goods.
Mark Pincus, the Zynga Chief Executive, branded the game a ‘cultural phenomenon’ and claimed it taps into a new demand for family-friendly games.
Yup …. its true the application is gaining popularity day by day, the latest halloween week collection and decorations the user count increased 2 million more… One good news too… after much hype of indian flag not present in flag list of farmville.. zynga in the latest version on farmville have added the Indian Flag
its truly one helluva method to invest time may i say..
I find farming on facebook a really nice way of de-strssing myself after a long day at office!! Thumbs-up to it from me! and yes I checked out the Indian flag.. one of my friends bought it recently.. 